FadeFoundry uses essential technology to run the site and optional Google Ads cookies to understand whether an advert leads to an enquiry. Personalised advertising is disabled by FadeFoundry.
1. Essential technology
Our hosting provider may use strictly necessary security, load-balancing or fraud-prevention technology and keeps ordinary server logs so the site can be delivered safely. We also store a local preference named fadefoundry-google-ads-consent-v1 so the site remembers whether a visitor accepted or rejected optional cookies. These functions are not used by FadeFoundry to build advertising profiles.
2. Optional Google Ads cookies
We use the Google tag and optional cookies to measure whether someone who clicked a FadeFoundry advert later submits the website enquiry form. Consent Mode v2 sets advertising storage, advertising user-data, analytics storage and personalised advertising signals to denied by default. The Google tag is not requested or configured before a visitor accepts optional cookies. If a visitor rejects optional cookies, this site does not send Google Ads conversion data.
If a visitor selects Accept cookies, the site allows Google Ads conversion measurement. Google explains that cookies beginning with _gcl_ are used to measure whether ad clicks lead to actions and normally last for 90 days. See how Google uses cookies and Google's Privacy Policy.
3. Your choices
The banner offers equally available options to accept or reject optional cookies. Rejecting them does not prevent the site, contact form or payment link from working. The choice is stored on the visitor's device for about six months. A visitor can reopen the choice at any time using the Cookie settings button, or clear site data in their browser.
4. Stripe and other external services
When a visitor follows a payment link, Stripe's website opens. Stripe uses cookies and similar technologies under its own Privacy Policy and Cookie Policy. Booking systems, maps, social networks and other external links may also use their own cookies after a visitor leaves fadefoundry.co.uk.
5. Changes
We will update this notice if our use of cookies changes. Browser controls can also block or delete cookies, although doing so may affect external checkout or booking services.
6. Contact
Questions can be sent to admin@fadefoundry.co.uk.